Fake discounts and special music: how stores deceive customers

Fake discounts and special music: how stores deceive customers

25.06.2022 0 By admin

The music that plays in the trading floors is often selected not only based on the personal preferences of the store administration. The playlist is compiled by specialists who understand that there are tunes that determine the rhythm – they “make” buyers move in such a way as to slow down and take a closer look at the goods.

For example, in sportswear and footwear stores in each thematic pavilion, sounds typical for a particular sport are heard: the sound of a basketball, the impact of tennis rackets, the splash of water in the pool. Each such noise helps to sell.