There are no queues, prices are twice as high: the Woman.ru editor visited the updated Reserved, Cropp and Mohito stores23.06.2022
A few months ago, a huge number of brands left us – the heads of companies revoked their licenses and suspended work in Russia due to the current political situation. Many took the closure of popular mass markets like Zara especially close, because they actually “dressed” more than half of the population of our vast country.
Time passed, but the brands never returned: the Spanish giant Inditex (Zara, Bershka, Stradivarius and others) has been promising to open its doors again for several months, Uniqlo has completely quieted down, and the rest of the brands simply remain silent, looking at the actions of competitors. And while none of them dares to start selling things in Russia again, some still put on the red and broke into our market again – at the end of May, stores of the Polish retailer LPP SA opened their doors in shopping centers (brands Reserved, Cropp, House , Mohito and Sinsay).
By the way, the network has undergone a rebranding: now Reserved has opened under the name RE, Cropp has become CR, Mohito has become M, House has become XC, and Sinsay has become Sin. And if House and Sinsay have not yet opened everywhere, then the other three brands are already working with might and main. We decided to visit them to see if anything has changed there, except for the names on the signs.